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How to Layer Innovation into Strategy
By Brian Geist, Chief Strategy Officer, Publicis Health Media As the chief strategy officer at a healthcare media agency, I often think about this quip among marketers: “What’s new today in pharma was...
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How Medical Practices Can Build their Presence and Grow Their Patient Base
Image by 123RF By Andrew Witkin, CEO, StickerYou No matter how good you are as a physician, chances are that you’re not an expert when it comes marketing. That’s because in the 20+ years that you...
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What Current Digital Point-Of-Care (POC) Marketing Lacks and How Pharma Can...
By Harshit Jain, Founder and Global CEO of Doceree US healthcare costs grew by 9.7 percent in 2020 alone but that did not stop the need for healthcare providers to create better patient outcomes and...
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New Research Shows Only a Third of Americans are Happy with their Brand...
R/GA’s latest report uncovers the six brand attributes that outweigh “surprise and delight” in keeping consumers satisfied In August, the CDC announced its plans to reform amidst the public’s distrust...
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Netflix’s Ad-Supported Tier: A New Channel for Ads but Little Time to Plan...
As many advertisers kick off planning for their 2023 campaigns, a tantalizing new platform is emerging from the leader in streaming video content. In an effort to offset their recent plateau and...
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The Advantages of POC Marketing in an Evolving Landscape
If the past two years have taught us anything, it’s that the healthcare industry is constantly changing. The recent pandemic has induced a rapid uptake in digital solutions in the industry, resulting...
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How Medical Providers Can Fight the Spread of Misinformation
The spread of medical misinformation is an age-old problem with devastating consequences in the digital age. In the pandemic era, nearly three out of four Americans have been exposed to medical or...
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The Dos and Don’ts of Building Surveys for Healthcare Providers
Patients have more say in their own medical treatment than ever before. Thanks to their instant access to everything from provider ratings to emergency room wait times, healthcare patients are making...
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Healthcare Marketing: Strategies for Building Brand Awareness and Improving...
Healthcare marketing is a critical component of the healthcare industry, which has been rapidly evolving over the past few years. The healthcare industry has become more competitive and patient-centric...
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